Vyleesi is a first-of-its-kind prescription treatment for Hypoactive Sexual Desire Disorder (HSDD). I created the identity and packaging design to launch this breakthrough drug, which broke down boundaries and rewrote the rulebook for pharmaceutical design.

The identity and packaging was created to help remove the stigma surrounding HSDD and give the patient a luxe and unexpected consumer-like feeling. In addition, I created other supporting materials ranging from print brochures for patients & healthcare professionals, a website, and social media campaign.

CATEGORY
01. Brand Identity
02. Packaging
03. Web
04. Print

AWARDS & RECOGNITION
PM360 Greatest Creator’s Showcase | 2020
MM&M Best Product Launch, Silver | 2020
The New York Times | Published 2020