Video Hub
GSK Oncology
On Demand
Brand identity for GSK’s new video hub platform for oncologists, GSK Oncology On Demand (GOOD). Bringing the GSK logo into the motion realm, the logo hints at the content and format of the platform. The merging of the two shapes together visually symbolizes the merging of the past and future of the GSK brand.
This mark pays homage to the symbolic and established “heartbeat” shape while effortlessly carrying its unique presence into the future.
